Product Unit

Product Unit

Unit Economics and product metrics

A Product Manager should be able to make decisions based on numbers, not intuition. The Product Unit course is five workshops on metrics, analytics, and finance. No dry theory, instead there is a simulation of the real work, where the necessary indicators are not ”highlighted” and your actions determine the result. Everything is just like in life, only you don't have to risk the real product.

Learn more
6 recorded

lectures

3 practical

home assignments

1 Q&A session

with a speaker

Medium

level of complexity

6 recorded
lectures
3 practical
home assignments
1 Q&A session
with a speaker
Medium
level of complexity

Who needs a course?

A Product Manager should be able to make decisions based on numbers, not intuition. The Product Unit course is five workshops on metrics, analytics, and finance. No dry theory, instead there is a simulation of the real work, where the necessary indicators are not ”highlighted” and your actions determine the result. Everything is just like in life, only you don't have to risk the real product.

Product manager

Product Manager

middle business analyst

Business Analyst

market

Marketing Specialist

owner

Business Owner

Add skills to your resume:

  • Correctly count unit economics in both new and mature products

  • Work with product metrics to make data-driven decisions

  • Select an effective monetization model to attract customers and increase profitability

  • Influence a product's financial bottom line through hypotheses

  • Increase your current customer base and reduce the cost of customer engagement.

  • Set up analytics using popular frameworks and custom metrics

  • Use analytics tools such as Amplitude and Google Analytics

  • Know how to create financial reports: both internal and for investors

What you will learn

What you will learn

Add skills to your resume:

  • Correctly count unit economics in both new and mature products
  • Work with product metrics to make data-driven decisions
  • Select an effective monetization model to attract customers and increase profitability
  • Influence a product's financial bottom line through hypotheses
  • Increase your current customer base and reduce the cost of customer engagement.
  • Set up analytics using popular frameworks and custom metrics
  • Use analytics tools such as Amplitude and Google Analytics
  • Know how to create financial reports: both internal and for investors

Course Program

Unit economy: how it all works

Let's understand why unit economics is at the heart of all important product decisions. We'll learn how to correctly count economics in new and existing products. We'll look at what metrics you need to keep an eye on first, and what metrics help you scale. Learn how to approach your audience analysis through cohorts to trigger multiple growth.

✓ How to properly count unit economics in a new and mature product
✓ The fundamental metrics of any product: CAC, LTV, ROI
✓ Retention rate and Churn rate – what to watch out for?
✓Cohort analysis
✓ Behavioral cohorts.

After the class, you'll calculate the economics of your product, find growth points, and start the development process by working with your audience through cohorts.

*You can work with your own product as well as with a training product during the hands-on exercises.

Choosing a monetization model

Understand what works best for your product to actively engage users and maximize revenue at the same time: subscription, freemium, commission, or other monetization models. Learn how to increase conversions in the chosen models. We will learn what to do if we have to change the current model due to product growth.

✓ What monetization models exist
✓ How user engagement funnels work
✓ How to choose the best model for your product
✓ How to monitor the effectiveness of the chosen model
✓ How to prepare users to change the model


After the session, you'll choose the right monetization model for your product and/or improve customer engagement rates in a mature product.

Setting up and analyzing product metrics

Right in the class, we'll see what the metrics look like in a mature product and figure out how the whole system was set up from the start.

✓ Product analytics and frameworks
✓ DAU/MAU/ARPPU and other key metrics
✓ Conversions and how to work with them

After the lesson, you will understand how to make decisions based on metrics and what you can influence. And also find out if you have achieved the goal and what your product lacks.

Setting up and analyzing product metrics (practical lesson)

Let's practice how you can influence the key metrics of the product. Let's learn to use Google Analytics and Amplitude.

✓ How to set up custom analytics at home
✓ Tools for working with product metrics

After the lesson, you will set up a system of metrics in your product to constantly analyze and improve the situation using Google Analytics and Amplitude.

Cohort analysis

In this lesson you will learn what are the types of cohorts, how to competently form a cohort and read the cohort table correctly. After the cohort analysis, you will be able to answer the questions: Why do users come? Why are they leaving? Why stay? Why pay or not pay?

✓Cohort Analysis What, how, to whom, for whom? Cohorts and their features
✓Chorts. What it is, types, how to build, cohort comparison
✓Aims and objectives of cohort analysis. Metrics and their features.
✓Cohort analysis tools, how to choose and why?
✓Main errors of cohort analysis

Working with product finances

We'll find out what techniques and budgeting tools you can use in your product. Using examples, we'll see how the budget is linked to the product Roadmap. We will learn how to create financial documentation and how it can help track the situation in the product. We will figure out what you need to show investors in order to attract external financing.

✓ Approaches to product budgeting
✓ Tools for working with budgets
✓ Calculating P&L by team and by company
✓ Financial documentation
✓ Reporting as a way to analyze the budget situation in the product

After the class, you will learn how to prepare financial documentation and form transparent reporting for the team and stakeholders. We will show you how to properly present figures to investors and use them for internal control of the work with the product budget.

Working with hypotheses and product growth points

We'll figure out how to find the optimal points of growth by analyzing the data of your users and the product as a whole. We'll learn how to formulate, prioritize and test hypotheses that affect the unit economics of the product.

✓ Finding points of growth in a new and mature product
✓ How to formulate hypotheses based on user data
✓ Hypothesis prioritization techniques to help weed out non-urgent activity
✓ Hypothesis testing tools: MVP, Fake MVP, Baby Steps

After the session, you'll formulate hypotheses and an action plan to test them, aimed at improving the unit economics of your product.

Speakers and mentors

tatyana-kotelkina T

Tatiana Kotelkina | Speaker

Project management lead & Product manager at Reckitt

Has more than 5 years of experience in creating and developing products, building Go-to-Market strategies, market, and consumer analysis in product companies.

Has more than 5 years of experience in creating and developing products, building Go-to-Market strategies, market, and consumer analysis in product companies.
Tatiana has gained 15 years of experience in marketing: creating products from idea to shelf, building and analyzing consumer behavior, segmentation, and demand management.

Олексей Оровецкий A

Alexey Orovetsky | Speaker

Senior Product Manager at GotPhoto

Alexey has worked as a Product Manager in many areas. He was Product Manager in HealthTech, InsuTech, LegalTech and B2C marketplace.

Alexey has worked as a Product Manager in many areas. He was Product Manager in HealthTech, InsuTech, LegalTech and B2C marketplace. He is also certified SAFe Product Owner/Product Manager. Alexey worked in companies ranging in size from small startups to 100+ people. Also has experience in development.

2022-05-26 07.45 1 A

Alena Nikitina

ex-Product Manager at FinTech company Evo

7+ years of experience in IT in the positions of Product, Project manager of payment systems and media services. Knows how to find product solutions

More than 7 years of experience in IT in the positions of Product, Project manager. Participated in cross-team projects in industry areas of payment providers and media services for Ukrainian e-com. Knows how to find various product solutions, build a team and work with analytics

What you get?

Новый уровень задач

The “real-life” simulation

In real life, important metrics are not highlighted as in a “school task.” We give you the opportunity to make real decisions by immersing yourself in context.

документация

Develop your product

Already managing a product? Then you do all the tasks at once on your project and get valuable advice from the speakers. If necessary, we'll sign an NDA.

tools-icon

Tools and experience

We show which approaches and tools are better to use when dealing with unit economy and product metrics in different situations, and take a look at examples.

воркшоп

Q&A Sessions

You'll have the opportunity to consult with top speakers and get expert feedback on your cases, so you can walk away from the course with all the answers.

Коммуникация

Simplicity and speed

Our experts have chosen the most important things a manager should know and be able to do in order to work competently with unit economy and metrics without missing anything.

mentor-icon

Mentor and expert help

To make sure you don't miss anything, you'll have a personal tutor from whom you can get advice from a speaker even after you've completed the course

We help with employment

  • Recommendations for improving resumes and portfolios
  • Assistance in creating and improving a cover letter
  • Interview and test preparation
  • Personal career counseling
  • Assistance in finding relevant job openings
  • Internships and special offers from partner companies
  • Recommendation letters from speakers and mentors for top students

Student feedback

What do our students say about us?
What do our students say about us?
What do our students say about us?

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    F.A.Q.

    Won't the course be too easy?

    No, it won’t. Not even for managers with experience. The course curriculum was developed based on case studies that Product Managers face every day. With us, you won’t see the basic theory that any Product course has. Instead, we’ll do a lot of practice and challenge so that in a month you’ll seriously pump up your current project or prepare for challenging situations in your future job.

    So will the course be too difficult?

    Not again! The program is adapted to the challenges and responsibilities faced by Product Managers with up to 2 years of experience. If there is anything you find difficult to understand on your own, your personal tutor and course speakers, who are always open to any questions, will help you. Besides, we really care about your results. So, if we notice important gaps in your knowledge, we’ll give you +2 lectures from other courses to tighten the “matrix”.

    What can I definitely not expect from the course?

    You definitely won’t see in this course:

     

    ✓ Dry theory. Our task is to break down practical cases that you will be able to apply in your work right in the course. 

     

    ✓ Artificial assignments where something is “highlighted.” In homework assignments, we will immerse you in real cases where you will not just calculate pre-prepared numbers using a formula, but make product decisions that mimic working in a product.    

     

    ✓ A long MBA-format program where you’ll be led by the hand through the theory and practice of unit economics for six months. With us, everything will be fast, and you will master the most essential information already in 5 lectures to make correct decisions in the product. It is not fundamental university knowledge, but it is the basis with which you will easily understand what to do, or what to ask and what to google in case you need to go deeper into something. 

     

    Why should I choose this course?

    On this course you will get an intensive practical program in just 5 lectures, practice your skills in homework assignments that fully simulate the real life of a Product Manager when working with unit economics. And then not only you will get the right answers, you will get EXACT feedback from the speakers of the course – practitioners. 

     

    We won’t dwell on the basic theory which is available in the public domain, we’ll share the tips and tools which will help you to make decisions about the product cost and key metrics. With us, you’ll customize metrics for your product and take a point-and-click approach to managing scaling. 

    What practical tools do you take apart and give in the course?

    In the course, we’ll look at working in Amplitude and Google Analytics, the most common Product Manager tools for analytics. We’ll also be available to help you choose the right tools for your product and even set up an extra demo in a Q&A session.

    Do I get a certificate?

    Yes, we will give you a certificate of completion. It will be available in an online format for you to attach to LinkedIn.

    Also, if you complete all homework assignments and pass the exam, you may receive a certificate with distinction and a personal recommendation from the speaker.

    Is it possible to pay tuition in installments?

    Yes, you can, we have installments from reputable banks and various payment splitting arrangements. Leave an application, and we will find the ideal payment scheme for your case.

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