Introductory class. Where to get an idea for a product?
Talking about the future and the trends. The Product Manager role. Generating ideas and find what users want.
Workshop on Marketing
What users really want: secret desires and fears. The problem that the product solves. Who is the buyer? Evaluate the market and competitors.
Research and Development (recording of the lecture)
What RnD is and why it is needed. What the RnD teams looks like. The benefits that RnD brings to your product. Examples of using RnD on a real story.
Bonus lecture. Research in Mature Products
Stages of product development. How to form the right vision, think through the strategy and back it up with user requirements. Ways to properly prioritize the backdoor of a mature product. Kano approach. The role of technical requirements (change of technology, architecture or component, as well as support of compatibility) in the strategy of development of a mature product. Large companies’ cases. We will look through the example of how the formula of improvement of product N looks.
Workshop on the Customer Development Process
We will talk about what Customer Development is and how it can be useful for product development, design, and marketing. We will discuss different approaches that can be used to conduct customer development, and why it is important to share these studies with your team and how this can be done.
Prototypes and UI/UX
Ways to create proper prototypes. How to make your designer understand you. Talking about using qualitative and quantitative research to understand user behavior better. We will analyze the pros and the cons of each approach, as well as discuss the implementation of such studies on examples.
Workshop on Design Thinking
Work with potential users of the product, analyze the information received, and generate a solution. Understanding what MVP really is. Creating prototypes and testing them on real users.
Business Model and Canvas
Talking about the business models. Canvas for business models. CAC and LTV. “Rollercoasters” that kill the product.
Lean startup and monetization
Conventional methods of product development VS Lean Startup Methodology. Value hypothesis and growth hypothesis. Pivot: why and when.
Financial Model Development
Planning and financial component of product management. Roadmap. Map of product development and placing on the market. Budgeting. Financial Model Development.
Metrics and Product Analysis
How to work with analytics and what to look at. Basic tools. Retention, as a vital indicator for the product.
Workshop on Working with Metrics
We understand on practical tasks, how to put OKRs for a product. We are working on Pirate Metrics and HEART framework.
Product Spec and Backlog
Product’s backlog. How to form a backlog and keep it up to date. How a Product Manager should work with requirements. Rules for prioritizing backlog.
Product Team (recording of the lecture)
Forming and working with the product team. Building work processes. Working with your own team and building outsourcing processes.
Sales and first users
Types of monetization. B2B sales. B2C – where to get the first users. Why networking is needed. What is “pay it forward”. Talking about PR. What does crowdfunding really do?
How to prepare for an interview
What draws the attention of the recruiter when searching for a candidate. How to write and form a resume for you to be hired. What types of interviews there are and how to prepare for them – Tips & Tricks. Analyzing the cases of students and working on the mistakes to get into the company of your dreams for sure!
Final exam. Work on mistakes
We analyze the main mistakes in the studying projects, share valuable life hacks. Talking about different ways to understand if the product is developing in the right direction, and what to do if something goes wrong.