ProductMan 2.0

ProductMan 2.0

A practical course on Product Management in IT

Are you a Project Manager, a Business Analyst or a Marketing Manager, feeling like you could do more? Are you developing your product or just recently become a Product Manager, and want to know the right marketing algorithm for introducing the product to the market? The ProductMan course provides you with practical skills in marketing, Design thinking, UX research, finances, testing the hypothesis and analyzing metrics.

May 23

start of the course

33 hours

duration

7 practical

homework assignments

Intermediate

complexity level

May 23
start of the course
33 hours
duration
7 practical
homework assignments
Intermediate
complexity level

Who is this course for?

Are you a Project Manager, a Business Analyst or a Marketing Manager, feeling like you could do more? Are you developing your product or just recently become a Product Manager, and want to know the right marketing algorithm for introducing the product to the market? The ProductMan course provides you with practical skills in marketing, Design thinking, UX research, finances, testing the hypothesis and analyzing metrics.

Product manager

Product Manager

Project manager

Project Manager

middle business analyst

Business Analyst

market

Marketing manager

founder

Business owner

Add these skills to your resume:

  • Conducting an accurate market and competitors’ analysis, and forming a marketing strategy;

  • Working with metrics, conducting the Customer development process and UX research;

  • Developing a financial product model;

  • Developing and test MVP;

  • Working with growth hypotheses at all stages of product development;

  • Forming, updating product spec and prioritizing backlog;

  • Working with product analysts;

  • Using the design thinking practice, Lean, and Business model Canvas.

  • Roadmap shaping, pitching, and working with investors.

What will you learn?

What will you learn?

Add these skills to your resume:

  • Conducting an accurate market and competitors’ analysis, and forming a marketing strategy;
  • Working with metrics, conducting the Customer development process and UX research;
  • Developing a financial product model;
  • Developing and test MVP;
  • Working with growth hypotheses at all stages of product development;
  • Forming, updating product spec and prioritizing backlog;
  • Working with product analysts;
  • Using the design thinking practice, Lean, and Business model Canvas.
  • Roadmap shaping, pitching, and working with investors.

Course program:

Introductory class. Where to get an idea for a product?

Talking about the future and the trends. The Product Manager role. Generating ideas and find what users want.

Workshop on Marketing

What users really want: secret desires and fears. The problem that the product solves. Who is the buyer? Evaluate the market and competitors.

Research and Development (recording of the lecture)

What RnD is and why it is needed. What the RnD teams looks like. The benefits that RnD brings to your product. Examples of using RnD on a real story.

Bonus lecture. Research in Mature Products

Stages of product development. How to form the right vision, think through the strategy and back it up with user requirements. Ways to properly prioritize the backdoor of a mature product. Kano approach. The role of technical requirements (change of technology, architecture or component, as well as support of compatibility) in the strategy of development of a mature product. Large companies’ cases. We will look through the example of how the formula of improvement of product N looks.

Workshop on the Customer Development Process

We will talk about what Customer Development is and how it can be useful for product development, design, and marketing. We will discuss different approaches that can be used to conduct customer development, and why it is important to share these studies with your team and how this can be done.

Prototypes and UI/UX

Ways to create proper prototypes. How to make your designer understand you. Talking about using qualitative and quantitative research to understand user behavior better. We will analyze the pros and the cons of each approach, as well as discuss the implementation of such studies on examples.

Workshop on Design Thinking

Work with potential users of the product, analyze the information received, and generate a solution. Understanding what MVP really is. Creating prototypes and testing them on real users.

Business Model and Canvas

Talking about the business models. Canvas for business models. CAC and LTV. “Rollercoasters” that kill the product.

Lean startup and monetization

Conventional methods of product development VS Lean Startup Methodology. Value hypothesis and growth hypothesis. Pivot: why and when.

Financial Model Development

Planning and financial component of product management. Roadmap. Map of product development and placing on the market. Budgeting. Financial Model Development.

Metrics and Product Analysis

How to work with analytics and what to look at. Basic tools. Retention, as a vital indicator for the product.

Workshop on Working with Metrics

We understand on practical tasks, how to put OKRs for a product. We are working on Pirate Metrics and HEART framework.

Product Spec and Backlog

Product’s backlog. How to form a backlog and keep it up to date. How a Product Manager should work with requirements. Rules for prioritizing backlog.

Product Team (recording of the lecture)

Forming and working with the product team. Building work processes. Working with your own team and building outsourcing processes.

Sales and first users

Types of monetization. B2B sales. B2C – where to get the first users. Why networking is needed. What is “pay it forward”. Talking about PR. What does crowdfunding really do?

How to prepare for an interview

What draws the attention of the recruiter when searching for a candidate. How to write and form a resume for you to be hired. What types of interviews there are and how to prepare for them – Tips & Tricks. Analyzing the cases of students and working on the mistakes to get into the company of your dreams for sure!

Final exam. Work on mistakes

We analyze the main mistakes in the studying projects, share valuable life hacks. Talking about different ways to understand if the product is developing in the right direction, and what to do if something goes wrong.

Speakers and mentors

Andrey Karol - IAMPM A

Andrey Korol | Speaker

VP of Product at Yola

Andrey managed products and projects in such domains as: MedTech, EdTech, FinTech, GameDev, Med Hardware, Fitness, and Community Development.

Andrey managed products and projects in such domains as: MedTech, EdTech, FinTech, GameDev, Med Hardware, Fitness, and Community Development. He is a certified PMI since 2012. Graduated from Product School by Zeo University and Google, participated in TechCrunch. Andrey has a Ph.D. on Computer Algebra at the Joint Institute for Nuclear Research.

Julia Zagoruyko - IAMPM Y

Yulia Zagoruiko | Speaker

Co-Founder of Gallantra Business Intelligence

Julia has 15 years of experience in IT. She is a certified Agile Professional and SAFe specialist.

Julia has 15 years of experience in IT. She is a certified Agile Professional and SAFe specialist. Julia knows how to work with the most difficult customers and analyze complicated requirements. She worked with projects from different domain areas. Now she is a co-founder of Gallantra Business Intelligence.

2022-06-30 08.44 1 A

Alexey Kovalenko | Speaker

Senior Product Manager at Spartez Software

11+ years of experience in IT. Launching both new and scaling existing products. Likes to optimize payment processes and improve retention

11+ years of experience in IT. Worked for Western markets, but localized products for Asia and Latin America. Engaged in both the launch of new products and the scaling and growth of existing products. Favorite part of the job - optimizing payment processes and improving retention

1655722968778 M

Mark Lankmiler | Speaker

UX Researcher | UX Team Lead @ Fulcrum

5+ years in UX design. Implemented 15+ UX projects, created a UX service in a company with 0. Worked with users from 10+ countries with millions of audiences

In five years, I switched to UX design from astrophysics, implemented 15+ UX projects, created a UX service in a company from 0. Worked with users from 10+ countries. Got RedDot for online banking. Got Product of the Week on Product Hunt. Consulted products with millions of audiences

Заури Галустов Z

Zauri Galustov | Speaker

Product design lead, design manager, consultant

7+ years in IT. Experience in creating web and mobile products for various business areas. Worked with Ciklum, Global Logic, Rozetka, Concert.ua, Adidas

7+ years in IT. Extensive experience in creating web and mobile products for various business areas, managing design operations. Worked with companies of various sizes, from startups to enterprises in such as Ciklum, Global Logic, Iternal, Rozetka, Concert.ua, Zeiss, Adidas

tatyana-kotelkina T

Tatiana Kotelkina | Speaker

Project management lead & Product Manager at DataArt

Tatiana has more than 5 years of experience in the creation and development of products, the construction of Go-to-Market strategies, the analysis of markets and consumers in product companies.

Tatiana has more than 5 years of experience in the creation and development of products, the construction of Go-to-Market strategies, the analysis of markets and consumers in product companies. 15 years of marketing experience: creation of products from an idea to release, construction and analysis of consumer behavior, segmentation, and demand management.

daniil-shirokov-e1628609417742-300x300 D

Daniil Shirokov | Mentor

Technical PM

He has worked at KASSIR.RU, Semrush, eLama and many others. He is a consultant, speaker, lecturer of HSE, a Certified Agile Professional.

He has worked at KASSIR.RU, Semrush, eLama and many others. He is a consultant, speaker, lecturer of HSE, a Certified Agile Professional. In 3 years in IT, Daniil has discovered work in international markets, marketing and product management, flexible methodologies and processes of business growth. He went from a junior contextual advertising specialist to a Head of Digital.

mentor Alisaa A

Alisa Polovinkina | Mentor

Product Manager at Evoplay

Mobile Product Manager with the background of a researcher. She has more than 5 years of experience in project management, and 3 years in product IT.

Mobile Product Manager with the background of a researcher. She has more than 5 years of experience in project management, and 3 years in product IT. She has built and imprinted SaaS, Entertainment, Marketing Research, RetailTech products from scratch. Alisa specializes in Product Discovery, Design Thinking, Costumer Journey and UX Research. Consults switchers in creating a profile of the candidate and preparing for interviews.

Катя Голобородько K

Katerina Goloborodko | Mentor

Product/Program Manager at EPAM

She began her career in IT as Digital Project Coordinator in a product company developing mobile applications for the B2C segment.

She began her career in IT as Digital Project Coordinator in a product company developing mobile applications for the B2C segment. Throughout her career, she moved from Project Coordinator to Product Operation Lead in both product and outsourcing companies.
Katerina has extensive experience in creating mobile products from scratch, building and managing communication with stakeholders and process optimization.

Дарья Либович D

Darya Libovich | Mentor

Product Manager at PeopleForce

She is a B2B SaaS that builds product processes from scratch. Before that, Darya worked in the company BUKI, a marketplace for tutors, where she was engaged in increasing conversion and automation of the funnel.

She is a B2B SaaS that builds product processes from scratch. Before that, Darya worked in the company BUKI, a marketplace for tutors, where she was engaged in increasing conversion and automation of the funnel. She has made great progress in increasing conversion, with a relative increase of up to 30% (from traffic to application and from request to payment).

Tatyana Ганнотская T

Tatiana Gannotskaya | Mentor

Product Manager

Tatiana has more than 10 years of experience in IT. Has experience in Product Management, Project Management and Business Analysis.

Tatiana has more than 10 years of experience in IT. Has experience in Product Management, Project Management and Business Analysis. Managed real estate, insurance, and finance projects.

grishenko E

Evgeny Grishenko | Mentor

Product Owner at Playtika

Mentor at Achievers Hub, worked for Gameloft for over 5 years. He began his career as an analyst, moved on to a data analytics, and later switched to the role of Product Owner.

Mentor at Achievers Hub, worked for Gameloft for over 5 years. He began his career as an analyst, moved on to a data analytics, and later switched to the role of Product Owner. He will give you a bonus lecture (spoiler).

Ирина Демьяненко I

Irina Demianenko | Mentor

Product Manager at Mobiteach

Product Manager in the IT product company. Together with the team, she develops educational mobile applications for learning foreign languages.

Product Manager in the IT product company. Together with the team, she develops educational mobile applications for learning foreign languages.

Кирилл Береговский K

Kirill Beregovsky | Mentor

Product manager at Welltech

Kirill has been working for more than 6 years as a Product Manager in various Ukrainian IT companies. He developed e-commerce projects in Makewear and UCG. He developed ERP for the management of small and medium-sized enterprises at Aihelps.

Kirill has been working for more than 6 years as a Product Manager in various Ukrainian IT companies. He developed e-commerce projects in Makewear and UCG. He developed ERP for the management of small and medium-sized enterprises at Aihelps. He worked on Health and Fitness mobile apps for Amazing Apps. Kirill specializes in creating unique process control solutions/functionality. He has sufficient expertise both in the WEB segment and in the development of Android/iOS applications.

Аня Галуштенко A

Anya Galushtenko | Mentor

Product manager in Genesis Tech

Anya is a Product manager with over 3 years of experience. She launched 5 products from scratch: 3 mobile applications, 1 web product and 1 – b2b.

Anya is a Product manager with over 3 years of experience. She launched 5 products from scratch: 3 mobile applications, 1 web product and 1 – b2b. Has expertise in MVP launch, analytics-based growth point search, hypothesis testing, kasdev, team processes and management, strategy and planning. She consults product companies on product development, is involved in mentoring professionals who want to become a seller, go to the next level in the career or to create a development plan.

What you will get:

tools-icon

Tools and Experience

7 speakers with different areas of domains and experience in promoting and releasing products in both B2B and B2C will tell you how to develop your project.

homework-icon

Homework

9 homework assignments, where you use all the activities on creating and putting products on the market.

документация

Project development

Ability to perform all tasks at once on your product and receive advice that can be implemented tomorrow.

partner-icon

Meeting speakers

Private chat in Telegram, where you can both ask for help from speakers and mentors, and communicate with colleagues in the workshop.

Сертификат

Certificate

After successful completion of the course, you receive a certificate that can be attached to your LinkedIn account.

Нужные навыки

Letter of recommendation

The best disciples will receive a letter of recommendation from Andrey Korol!

Students’ feedback

We help with employment

  • Recommendations for improving resumes and portfolios
  • Assistance in creating and improving a cover letter
  • Preparation for an interview and test assignments
  • Personal advice on career development
  • Assistance in finding relevant vacancies
  • Internships and special offers from partner companies
  • Letter of recommendation from speakers and mentors for the best students

Still in doubt?

Leave your E-mail to receive a sample lesson and a plan for your career development.

    kzt 16.5eur 0.0274usd 0.0274

    Course price

    uah uah usd usd
    ТОП

    Basic

    668  $
    • Live lectures and practice on Zoom

    • Access to all course recordings and materials permanently

    • Communication with mentors and other students in general chat

    • Homework mentor checks with comments and revisions

    • Subscription to IAMPM bonus lectures

    • Feedback on your project at the exam

    • Help with employment

    • Certificate of the course completion

    ТОП

    Optimal

    758  $
    • Live lectures and practice on Zoom

    • Access to all course recordings and materials permanently

    • Communication with mentors and other students in general chat

    • Individual work on your own project or a training project with a mentor If necessary, we'll sign an NDA

    • Subscription to IAMPM bonus lectures

    • Feedback on your project at the exam

    • Help with employment

    • Certificate of the course completion

    ТОП

    Custom

    1046  $
    • Live lectures and practice on Zoom

    • Access to all course recordings and materials permanently

    • Communication with mentors and other students in general chat

    • Working together on your project with the speaker. We sign an NDA and you work on the project

    • An hour of personal consultation with the course speaker

    • Subscription to IAMPM bonus lectures

    • Speaker's consultation on your project during the course and at the exam

    • Live career consultation, help with employment

    • Certificate of the course completion

    Installment plan

    You can split the amount into several payments by paying with a credit card or by paying in parts according to the agreement.

    Refunds

    You have three classes to try, if you change your mind – just tell us, and we will refund your payment.

    Promo code

    You can use a promo code to get an additional discount. Leave a request to learn about promotions.

    FAQ

    How are the classes conducted?

    • The sessions are held in the format of online webinars with practice and the opportunity to ask questions.
    • The material is submitted on the principle 60 by 40. Where 60% is theoretical material, and 40% is practice and case analysis.
    • During the course, students work on their own study projects. At the end of the course, projects are evaluated and speakers return their feedback.
    • As a project, a real product or business can be chosen to immediately test ideas and train skills.
    • All students are added to a Telegram private chat room, where you can always ask for advice and help.

    I want to become a Product Manager, will this course work for me?

    Just a heads-up: in the real world, people who become Product Managers are usually strong Project Managers, Business Analysts and Marketing Managers, so it is important to consider the strengths in this sphere and domain.

    The ProductMan course provides sufficient practical knowledge to enable the above-mentioned specialists to be re-qualified as Product Manager.

    Sounds good, but in how it really is in fact? The program is good, the speakers are cool, but what if I don’t get any of it?

    The program of the course was developed together with the speakers of the course, based on their professional and practical competence. Reviews of our students on FaceBook and in articles are much more eloquent than any targeted advertising.

    I need this course, but I don’t have time for it – I have to develop the product!

    13 lessons with an hour and a half duration, for which you can get clear instructions on how to work on your project in practice.

    How are practical lessons of the course conducted?

    On the course, you go through a full cycle of Product Development and Marketing: instead of disconnected and disconnected from reality, you dive into one real (or test, optional) product and methodically work on its improvement and promotion.

    Do mentors have the competence to check my homework?

    Mentors work in products companies as Product Managers, or in C-Level positions.

    Will the course help me determine the success rate of the product, then reach them and analyze?

    A lecture on metrics and product analysis will once and for all clarify how to work with analytics and what to look for when analyzing your product for success. Tell you without what metrics can not be on the start, and what you need to apply over time. Share insights on how to conduct a survey correctly to understand the audience and develop the product according to the needs of real users.

    I don’t know what to do and in what order, how to work with users, study competitors and generally what to do to achieve success.

    We will provide you with marketing knowledge so that you can both form a marketing strategy and supervise a team of marketers.

    Will I get a certificate?

    Yes, we will issue you a course completion certificate. It will be available online for pinning on LinkedIn. Also, once you complete all homework assignments and pass the exam, you can get a certificate of honor.

    Can tuition be paid in installments?

    Yes, it can be paid in installments. The conditions for splitting payments are discussed individually for each specific case.

    Interested in receiving a sample lesson?

    Fill in the application form for a free consultation