UX Matters

UX Matters

Rule the designers and maneuver in Figma

Are you also tired of situations, when the deadline is not met because of the design? Do you find it difficult to control the design team, it is even more difficult to change the customer's mind, and you do not know how to make prototypes yourself? Even if you work in a team with a brilliant designer, making the right UX decisions is not always easy. In this course, we will help you with understanding trends, learning how to make prototypes fast, conduct research and solve business tasks with the help of a good UX.

7 lecture

recordings

3 practical

home assignments

1 Q&A session

with a speaker

Medium

level of complexity

7 lecture
recordings
3 practical
home assignments
1 Q&A session
with a speaker
Medium
level of complexity

Who is this course for?

Are you also tired of situations, when the deadline is not met because of the design? Do you find it difficult to control the design team, it is even more difficult to change the customer's mind, and you do not know how to make prototypes yourself? Even if you work in a team with a brilliant designer, making the right UX decisions is not always easy. In this course, we will help you with understanding trends, learning how to make prototypes fast, conduct research and solve business tasks with the help of a good UX.

Product manager

Product Manager

Project manager

Project Manager

middle business analyst

Business Analyst

market

Marketing Specialist

owner

Business Owner

Add these skills to your resume:

  • Setting up effective workflow, setting and controlling design team tasks.

  • Ability to create quick, clear prototypes in Figma and present them.

  • Ability to test hypotheses with prototypes.

  • Ability to see interface imperfections and make the right UX solutions for better business results.

  • Knowledge of modern UX trends and an ability to implement the best practices.

  • Ability to debate on the UX solutions with both the designer and the client.

  • Ability to conduct UX research independently and in a team with a designer.

What you will learn

What you will learn

Add these skills to your resume:

  • Setting up effective workflow, setting and controlling design team tasks.
  • Ability to create quick, clear prototypes in Figma and present them.
  • Ability to test hypotheses with prototypes.
  • Ability to see interface imperfections and make the right UX solutions for better business results.
  • Knowledge of modern UX trends and an ability to implement the best practices.
  • Ability to debate on the UX solutions with both the designer and the client.
  • Ability to conduct UX research independently and in a team with a designer.

Course program:

User Interface and User Experience

We'll understand the differences between UX and UI. Learn how to create the right user experience with the user interface. Define the main focus of your work on the product and find the existing problem areas.

✓ What makes a product successful, and how to solve business problems with UX.
✓ Factors that influence the formation of user experience.
✓ How to distinguish bad UX from good UX and avoid mistakes.
✓ Current trends and best practices in UX.
✓ The golden rules of creating user-friendly and modern products that help users reach their goals.

After the class, you'll find where in your own or training projects you can solve business and user problems in a more effective way and determine exactly how to do it.

UX trends for the manager

Let's take a look at the major trends in UX in 2022 and break down what points remain the “gold standard” for UX design and any business. Let's analyze what to watch out for in order to make the most user-friendly app or website in 2022.

✓ What user factors are influencing changes in UX trends.
✓ UX standards that stay the same regardless of changing trends.
✓ UX trends for Web projects.
✓ UX trends for mobile applications.
✓ Where to look and what to follow, so you don't miss new trends.

After the class, you will have an understanding of the main trends in UX for both Mobile applications and Web services. You will be able to ensure the development of your project or product without “old-fashioned” elements.

Hypotheses as a tool for testing UX changes

Let's find out how a manager works with hypotheses. What ways of validating ideas exist. What no-code tools you can use to quickly test your hypotheses.

✓ Lean approach for working with hypotheses.
✓ Baby steps, The Riskiest Assumption Test, and the DD approach for hypothesis validation.
✓ What prototypes are needed at different stages of product development.
✓ Typeform, Shopify, Zapier, and other no-code tools.

After the class, you'll learn how to formulate, prioritize, and validate hypotheses aimed at UX improvements. Understand what no-code solutions will help you quickly validate your ideas in the product.

Quickly create quality prototypes

We'll figure out when what prototypes are needed and who should create them. How to work with prototypes and use them to save time and resources when working on a project.

✓ What is a good prototype.
✓ Why prototypes are needed and what types there are.
✓ How to create a prototype without a designer quickly and efficiently from scratch.
Popular services for prototyping: choosing the most convenient.
✓ How to present a prototype made “on the spot” to the customer.

After the class, you will define for which fiches and hypotheses it is better to make prototypes and how to use them to test the idea in order to save time and project resources.

Prototyping Workshop in Figma

Right in the workshop, we will create a prototype together with Figma and learn all the tips and tricks to solve different tasks quickly. The tasks in the workshop are adapted to different levels of knowledge of the tool.

✓ We will decide on the type of prototype that can solve a problem.
✓ We will study the features of the tool for beginners and those who already have experience in prototyping.
✓ Creating a dynamic and/or static prototype.
✓ We'll learn how to test the prototype on potential users.
✓ Presenting the result to the customer and dealing with tricky questions.

After the class, you will develop a prototype for a new feature of your own or educational project quickly and with pleasure.

Effective work with design in a team

Let's analyze the process of creating an IT-product and determine when to engage a designer, and what to prepare in order to build the right sequence of work and not to redo everything from scratch.

✓ The designer should be involved at the start of the project; how to determine when it's a start.
✓ What to do at all other stages of the project.
✓ Set tasks for the designer correctly and prepare in advance to get the perfect result.
✓ Accept the work and ask the right questions if something is questionable about the project.
✓ Argue your point of view in controversial points about UX.

After the class you will build an ideal workflow for a specific project, set a simple and clear terms of reference and accept the final result of the work according to all the rules.

User experience research

Consider the characteristics of a user-friendly, intuitive interface to understand what to rely on when creating a product. We'll learn how to check if you've done it right.

✓ How you can explore UX in a product and what insights you can get.
✓ Determine the usability metric on your product.
✓ What is usability and how does this metric affect conversion rates.
✓ Basic approaches in usability testing.
✓ How to do testing if there is no access to users.

After the lesson, you'll figure out what's worth testing in your product and what ways you can do it.

UX Research Workshop

Practice conducting research right in the classroom. Conduct Usability-testing and look for areas for improvement in the product, work with hypotheses.

✓ Define the purpose and methods of research.
Conduct UX Research.
✓ Analyze the results and find insights.
✓ Develop hypotheses for improving product performance.

After the class, you will do research on your own project and develop at least 5 hypotheses to increase conversions.

Design metrics for the manager (video)

Let's take a practical look at what a manager should keep an eye on to make sure his project or product has UX design at a sufficient level for the user. Let's figure out how to make sure that the amount invested corresponds to the conversion into paying users.

✓ How to make a plan to benchmark the design and return on investment in it.
✓ What you need for a quality benchmarking process.
✓ How to properly measure and track metrics.
✓ What to do if you start falling behind plan.

After the class, you'll be able to start tracking the effectiveness of your UX design and make sure your designer is on the right track.

Speakers and mentors

A. Kishka A

Alexander Kishka | Speaker

UX/UI Designer at AFSMD

5+ years experience in design. Developed a complex product with an investment platform, website builder, web pages, web pages, e-commerce, iOS/Android/Linux/Win messenger, in-house email service and domain service. Has accrued 3000+ hours of contract work through Upwork. Mastered Figma and knows which plugins will make your life easier.

5+ years experience in design. Developed a complex product with an investment platform, website builder, web pages, web pages, e-commerce, iOS/Android/Linux/Win messenger, in-house email service and domain service. Has accrued 3000+ hours of contract work through Upwork. Mastered Figma and knows which plugins will make your life easier.

Константин Семенов K

Konstantin Semenov | Speaker

Product Manager at EPAM

9 years of experience in business analysis, including managing a BA team on a project with 170 people.

9 years of experience in business analysis, including managing a BA team on a project with 170 people. Main experience in Investment Banking and Life Science domains with UK and USA customers. For the last 2 years he has been working closely with the design team. Believes that design is an integral part of a digital product, the value of which he adds both as a PdM and BA.

lesya-orlovskaya L

Lesya Orlovskaya | Speaker

RND Lens Production Manager at Snap.inc

7+ years of experience in Product Management and Design. Worked at Crello Depositphotos. Experience of launching SaaS, E-commerce products.

7+ years of experience in Product Management and Design. Worked at Crello Depositphotos. Experience of launching SaaS, E-commerce products. Previously was a designer at “Agents of Change”. She implemented UX-strategies for five different product companies. Coaching product teams in Design Thinking

What you will get

Нужные навыки

The basis for making decisions

We won't just give you information, but show you how to apply it and break down your own projects.

документация

Improving performance

Rare specialists know how to work with UX if they are not designers, so you quickly gain an advantage in the marketplace

Практика

Personal Mentor

We know you have very little time, so everything you need to be able to do yourself, we will do together online.

Коммуникация

Simplicity and speed

Our experts have chosen the most important things a manager should know and be able to competently work with UX.

Новый уровень задач

A new level of problem-solving

You'll be able to find problematic places in interfaces and test your own hypotheses to achieve business goals.

mentor-icon

Q&A session

You'll have the opportunity to consult with top speakers and get expert feedback on your cases.

Student Feedback

We help with employment

  • Recommendations for improving resumes and portfolios
  • Assistance in creating and improving a cover letter
  • Interview and test preparation
  • Personal career counseling
  • Assistance in finding relevant job openings
  • Internships and special offers from partner companies
  • Recommendation letter from speakers and mentors for the best students

Still in doubt?

Leave your E-mail to receive a sample lesson and a plan for your career development.

    kzt 492.626354eur 30.40170

    Register now

    Register now

    Installment

    You can split the amount into several payments by paying with a bank card or paying in installments according to the contract.

    Refund

    You have three classes to try, if you change your mind – just tell us, and we'll give you a refund.

    Promo code

    You can use a promo code to get an additional discount. Leave an application to find out about promotions.

    uah eur usd kzt
    Course price
    8930
    knowledge gives you power!

    F.A.Q.

    Why do I need this course if I’m not a designer and don’t work with prototypes?

    The UX Matters course is for those who are responsible for the success of the product or make important decisions during the requirements collection and development phases. The prototype is just a tool. It helps visualize ideas related to the future product. Perhaps now you are not creating simple prototypes, but describing your thoughts with words only because it is easier to convey ideas in the usual way, but not always more effective. 

    Of course, the designer will help you visualize the ideas, if he correctly understood you and knows how to build the right user experience. And if you (or a stakeholder) have a question as to why the designer drew it this way, can you argue the decision? 

    Modern users are increasingly “eye-loving”. To improve the product, you need to know what to pay attention to and how to test interfaces, so working with UX will save you a lot of nerves, time and money. 

    Everything is free on the internet, why waste money?

    Of course, there are video guides on Figma and many articles on UX, but all these materials are designed for a wide audience, and you will need a lot of time to organize the knowledge and understand how to use it in your work. 

    Most managers don’t understand UX not because it’s something secret, but because it’s hard to be an expert at everything at the same time.

    We developed the course program based on the needs of the market and employers. We learned what knowledge is most often lacking to analyze the situation on the project, and where it will not help to learn something in the theory, and necessarily need to work out the skill in practice. All this we have put into the course, where together with experts you can disassemble your own products, and discuss different cases.

    How are the classes conducted?

    • Classes are conducted in the format of 1,5-hour webinars
    • There’s little theory, only the most essential for the development of skills, all theoretical materials are supported by examples and cases from the real practice of the lecturer and visual materials, so you can immediately see what is good, and what is bad, and learn to make decisions. 
    • You are assigned a personal curator, from whom you can always get advice or help.

    What level of knowledge is required for this course?

    UX Matters will benefit everyone who works in IT and is faced with making decisions related to design and user experience. We have designed the program so that the classes are useful to both beginners and those who have already formed the basis of knowledge and visualize ideas with the help of prototypes. 

    This course will NOT work for you if: 

    • You are an UX designer with experience from 2 years. In this case, you should know 80% of the material.
    • You do not work in IT and only dream to get there. In this case, you better first decide on the basic profession. Check out to our DAO PM or I AM BA courses.

    Will I receive a certificate?

    Yes, we will issue you a course completion certificate. It will be available online for pinning on LinkedIn. Also, when you complete the homework and pass the exam, you can get a certificate of honor.

    Can tuition be paid in installments?

    Yes, it can be paid in installments. The conditions for splitting payments are discussed individually for each specific case.

    Do you want to know the details of the classes?

    We will tell you everything in detail